Meet an ambassador : Vincent Morisset

Vincent Morisset is a Québec producer and developer of interactive titles. He is the founder of Montréal’s AATOAA studio, which is recognized for its innovative experimentation with cinematic techniques applied to interactive projects.

Over the past few years, Vincent and his team have developed a number of acclaimed projects, such as Arcade Fire’s interactive videos. Vincent is also the force behind the Digital Storytelling Manifesto, which holds that digital creation is a cultural industry in its own right.

Vincent is invited all over the world to talk about his artistic process and unique approach to production.

 “I love Montréal for its beauty, its perfection and its imperfection.”

Vincent Morisset

Caroline Robert, Philippe Lambert, Édouard Lanctôt-Benoit et Vincent Morisset, creators of from the studio AATOAA (coproduction with NFB & France TV).

Why did you decide to become an ambassador? Why is it important for you to do this for Montréal?

I am extremely proud to be part of Montréal’s creative and entrepreneurial community. My job takes me around the world, so it was only natural for me to become a Greater Montréal ambassador.

The world looks to Greater Montréal for its cutting-edge digital arts and culture scene. On my travels, I’m often told that there is something unique about our ability to combine art and technology. And I’m often asked about the source of our creative inspiration.

I’ve received several invitations to work abroad, but I’ve always insisted on working here, with local and international talent. The Internet makes it all possible.

What do you like most about Greater Montréal?

I love Montréal for its beauty, its perfection and its imperfection. Montréal is a meeting place—a human-scale city that brings people together and fosters a real sense of community. The city boasts major events such as the Rendez-vous du cinéma québécois film festival, which gives people of all backgrounds an opportunity to come together and share ideas, and I think that’s part of our strength.

Three words that best describe Greater Montréal?

Community, friendliness and innovation.

What do you hope Greater Montréal will be like in 20 years?

Montréal is recognized the world over for its bike paths and environmental awareness. But I would like to see the city become even greener, and focus more on living spaces.

I think that urban planning for residential neighbourhoods is a missed opportunity. For example, Berlin allows restaurants to use green spaces to provide customers with chaises longues and cosy blankets so they can relax and enjoy a glass of mulled wine. I’d like to see something similar here, but our hands are tied by current regulations. It’s the same story when it comes to building new riverside attractions.

We could also make life easier in our neighbourhoods by improving public transit and the city’s bike path network. We like to enjoy ourselves and be creative, and we love life, but I think we’re not giving ourselves the environment we deserve. We keep talking about it, but there is a disconnect between what we say and what we do. It’s as if we were afraid to indulge.

Are you from Montréal? 

I was born in Montréal, and I’ve lived in Rosemont forever.

What are you passionate about?

I’m an amateur bird watcher. It’s a passion that my father passed on to me. My uncle, Jean-Guy Morisset, has taken more photos of Mount Royal’s birds and wildlife than anyone else. He gets out there every day, and sends me weekly updates. That’s really great because I don’t have much time for bird watching.

If you could have a physical or mental superpower, what would it be? Why?

I’d like to have the power to make people happy. In life, we experience unhappiness and misery both big and small. Happiness is absolute—it’s what we all aspire to. It transcends everything else.

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