THE IMPORTANCE OF COMMUNICATIONS AND PUBLIC RELATIONS

François Morin - President

As a leader in your field, you are surely aware of the importance of properly planning your organization’s presence and outreach in a major region like Greater Montréal. While contributing to Montréal’s continued economic growth is important, it is also important for your organization to make a lasting impression with its brand image.

Why?

  • Strategic communications and public relations planning is essential and will help you position yourself more quickly;
  • Developing your positioning will make it easier for partners and stakeholders to identify you.

What are the important points to keep in mind?

  • Understand and document the host environment, its codes and its culture;
  • Develop your own mapping of stakeholders in the ecosystem;
  • Make a name for yourself and become actively involved in economic communities;
  • Ensure your organization is integrated into the ecosystem gradually and methodically;
  • Consult regularly with Montréal International to validate your approaches;
  • Meet with professionals who can help you develop and implement a strategic public relations plan;
  • Get to know who are the public office holders and develop a government relations strategy, if necessary;
  • Tailor your communication strategies to Montréal’s unique context;
  • Develop communications that are adapted to the French-speaking market.

Working with Montréal International and its partners will help you ensure the effectiveness of your communications and raise your public profile.