Montréal International takes action to promote Montréal’s vivacity

As part of the celebrations for Montréal’s 375th anniversary

photo 375

Montréal, December 11, 2015 – As festivities for Montréal’s 375th anniversary gear up, Montréal International (MI) is partnering with the Society for the Celebration of Montréal’s 375th Anniversary, the Board of Trade of Metropolitan Montréal (BTMM) and Tourisme Montréal (TM) to invite everyone who loves Montréal, no matter where they are from, to join us in celebrating the city’s vivacity by proclaiming loud and strong, “VIVEMONTRÉAL!”

The product of an original, inspiring collaboration among the four partners, VIVEMONTRÉAL and its English pendant ALIVEMONTRÉAL are a rallying cry and a signature intended to spur a new grassroots movement of pride and engagement toward Montréal.

“The theme of the 375th anniversary festivities positions Montréal as an attractive metropolis, a human-scale one, that offers not only the finest in culture, arts and dining, but is also both economically and creatively vibrant, with world-class attributes,” declared Louis Arseneault, Vice-President of Talent Attraction, Promotion and Communications for Montréal International. “This wellspring of enthusiasm and energy will unify our strengths and rally all Montréalers at heart around a shared ambition to spotlight Montréal’s vivacity on the global stage,” he added.

Messages supporting VIVEMONTRÉAL and ALIVEMONTRÉAL will be shared through all the Society’s communications channels as well as those of its partners.

Discover the 375th signature and programmation

As part of the celebrations, Montréal International is also inviting everyone who is passionate about Greater Montréal to actively lend a hand as ambassadors with Contact MTL in spreading the word and garnering international recognition for our city’s achievements. “With increasing competition among the world’s major cities, a metropolis’ ability to attract foreign investment, international organizations, strategic talent, international students and conventions is largely determined by its image,” added Mr. Arseneault.

To join Contact MTL, the Greater Montréal ambassadors network, go to:


The Society for the Celebration of Montréal’s 375th Anniversary is a non-profit organization whose mission is to organize the 2017 festivities. With a focus on promoting Montréal expertise, it acts as a catalyst for different sectors in fulfilling its mandate: mobilizing the community, implementing a funding strategy, carefully managing the funds raised, developing high-quality programming and promoting the festivities. The Society is supported by the Ville de Montréal and the government of Québec.


Montréal International (MI) acts as an economic driver for Greater Montréal to attract foreign wealth while accelerating the success of its partners and clients. Its role is to attract foreign investment, international organizations and skilled workers to Greater Montréal, and promote the region’s competitive environment. MI also works to find the best ways to position the region as an attractive investment destination, and make recommendations to various levels of government to support Québec’s job-creating, high-value-added industries.

Created in 1996, Montréal International is a non-profit organization funded by the private sector, the governments of Canada and Québec, the Communauté métropolitaine de Montréal (Montréal Metropolitan Community) and the City of Montréal.

To view the Greater Montréal interactive business map go to:

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