A growth supported by Montréal International and Investissement Québec
Montréal, May 2, 2016 – La Brasserie Labatt today announced it has completed a $24 million investment in a state-of-the-art production line at its Montréal Brewery that will see the brewery begin producing ready-to-drink beverages. This latest investment is on top of an additional $29 million in brewery investments in processing and packaging capacity over the last three years to position Labatt’s Québec operations to leverage the growth of the some of the fast-expanding segments of beverage alcohol.
Montréal brewery will be producing flavoured malt-based beverages that include Bud Lime’s “Rita” and the Palm Bay ready-to-drink family of brands. Palm Bay is expected to be in-market in Québec later this week.
Ms. Dominique Anglade, Québec’s Minister of Economy, Science and Innovation and the Minister responsible for Digital Strategy, will participate in the official announcement. “Through its boldness, creativity and capacity for innovation, the company adapted to changes in the market and to consumer spending by improving its way of doing things and equipping itself to diversify its range of products. It is essential that we invest in innovative technology projects to meet the great challenge of competitiveness. An innovative manufacturing sector is a pillar of the Government of Québec’s economic vision,” said Minister Anglade.
Ready-to-drink beverages represent a rapidly growing segment and local production will allow Labatt to better meet consumer demand in Québec and other Canadian markets. As a result of this investment, Labatt will continue to increase the flexibility of its Montréal brewery and further enhance production capabilities.
Innovation is at the heart of all La Brasserie Labatt’s business strategy as evidenced by the numerous investments made in its Montréal brewery in recent years. Labatt is committed to maintaining its position as market leader, while pursuing sustained business growth.
“This major $53 million investment will protect existing jobs and ensure that the Montréal’s La Brasserie Labatt remains competitive and an industry innovation leader,” said André Gravelle, General Manager at La Brasserie Labatt Limitée.
About La Brasserie Labatt Limitée
With a Canadian heritage dating back as far as 1847, Labatt has more than 3,000 employees and six breweries which produce more than 60 premium brands for consumers. Budweiser, Bud Light, Labatt Bleue, Labatt 50, and Alexander Keith’s are amongst the most popular brands brewed by the company at the national and regional level. Labatt has had a brewery in LaSalle since 1956 and operates 17 distribution centres in Québec. As an integral part of AB InBev, which produces more than 200 premium beers in over 100 countries, Labatt also offers Canadians the world’s most renowned beers including Stella Artois, Corona, Goose Island, Leffe, Hoegaarden and Beck’s.