Greater Montréal: “an international video game hub”
“’In 1997, the Government of Québec who saw video games as one of its high potential sector for global development convinced us to set up in the province’, tells Yves Guillermot, Ubisoft’s Chief Executive Officer. The boss of the third world’s largest video game company accepted the invitation with enthusiasm, setting up in Canada in 1997.
With his strategic thinking, Guillermot saw an opportunity to make Canada its main access to the North American market, a key market in the industry. To this date, Ubisoft has over 2,400 employees in Québec, 2,200 of which are located in its Montréal studio-factory.
Ubisoft’s move acted as a trigger. Nowadays, the Canadian city has over 85 industry players including the biggest names (Electronic Arts, Eidos, Funcom). In May, Québec’s Minister of Finances, Mr. Raymond Bachand, was praising Montréal as ’a focal point for companies in the field of entertainment software.’ ”