Think Montréal: clean technologies with a Montréal twist

Montréal International is launching an original promotional campaign designed to mobilize Greater Montréal’s cleantech ecosystem and raise its profile abroad. 

Featuring a creative video, “Think Montréal” promotes the metropolitan area’s unique assets in cleantech to foreign investors. The message is clear: here, we focus on clean technologies and sustainable solutions to decarbonize the economy. We’re electrifying our transportation networks, developing tomorrow’s sustainable aviation, reducing our buildings’ carbon footprint and reinventing the way we grow food. 

The one-minute video offers a glimpse into Greater Montréal’s ablity to develop new technologies that support the economy’s shift towards sustainability. Superimposed animations depict key initiatives developed in Greater Montréal.   

“From the construction of hydroelectric dams in the 1960s to the introduction of electric vehicle charging stations  as early as 2012, and the integration of the BIXI bike-share system to Montréal’s mobility network in 2009,  the city and the province of Québec have consistently demonstrated their visionary and ambitious approach to decarbonization. That’s the story we’re telling here,” says Stéphane Paquet, President and CEO of Montréal International. “In 2023, nearly a quarter of foreign investments supported by Montréal International were linked to projects that contribute to decarbonizing the economy. This is a priority for our organization, and we are mobilized to support this much-needed transition.” 

Key players are mobilized 

This video was made possible thanks to the financial support of the Ville de Montréal and the Government of Canada. Over 25 key partners contributed to its content, including Mila, Bombardier, BrainBoxAI, Hydro-Québec, CDPQ Infra, H55, ICAO, CHUM, Lion Électrique and Sollum. The concept was developed by Montréal International and brought to life by Greater Montréal’s unique creative talents. 

• ALT production house oversaw the production the project   
• Conifère, a design and animation studio, crafted the animations and motion design  
• Studio Outpost handled the video’s post-production  

“This stimulating and colorful project materialized through the collaborative vision of both the Montréal International and ALT teams. Working closely with renowned local talents we brought this unique and vibrant piece to life by integrating 3D elements on to breathtaking images of our city,” said Andrée-Lyne Jacques, Executive Producer, Associate, ALT. “Each contributor brought their own personal touch to this creation, culminating in a result that all Montrealers can be extremely proud of.”   

Launched on March 18, the digital campaign was made possible with the financial support of Economic Development Agency of Canada for the Regions of Quebec, as part of its agreement with Montréal International on clean technologies. It will continue to run on LinkedIn and other digital platforms until June. 

To find out more about cleantech in Greater Montréal, visit our website.