While contributing to Montréal’s continued economic growth is important, it is also important for your organization to make a lasting impression with its brand image.

Why?

• Strategic communications and public relations planning is essential and will help you position yourself more quickly;
• Developing your positioning will make it easier for partners and stakeholders to identify you.
• What are the important points to keep in mind?
• Understand and document the host environment, its codes and its culture;
• Develop your own mapping of stakeholders in the ecosystem;
• Make a name for yourself and become actively involved in economic communities;
• Ensure your organization is integrated into the ecosystem gradually and methodically;
• Consult regularly with Montréal International to validate your approaches;
• Meet with professionals who can help you develop and implement a strategic public relations plan;
• Get to know who are the public office holders and develop a government relations strategy, if necessary;
• Tailor your communication strategies to Montréal’s unique context;
• Develop communications that are adapted to the French-speaking market.

Working with Montréal International and its partners will help you ensure the effectiveness of your communications and raise your public profile.

Presented by

François Morin – President