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New study sheds light on Montréal’s power of attraction

June 19, 2023

Brand Finance, a world leader in brand valuation, has recently released a new study on the perception of 100 cities in some 20 countries, and one element caught our attention: Montréal ranked 7th in terms of “consideration”, ahead of London, and just behind Zurich, Amsterdam and New York. In other words, it means that “when one knows Montréal, they are more likely to consider it as a place to invest, work or study”, according to the study’s authors. 

As part of the Brand Finance City Index 2023, 15,000 respondents around the world were asked about their general impression of each city’s global “familiarity and “reputation”, as well as their own “consideration” for living, working, studying, investing, touring and even retiring there. 

Montréal only ranks 39th in the world in the overall study (all categories combined). This result can be explained in part by the city’s lower global familiarity. However, Montréal brilliantly stands out among those that are most successful in “converting” their familiarity and reputation into “consideration”. Simply put, when respondents know about Montréal, it becomes a destination of choice, particularly for foreign investors, international talent and tourists. And our own historical analyses confirm it: when Montréal makes it to a foreign investor’s shortlist, it wins the project 60% of the time. 

Top 10 cities in the “Consideration” category (Brand Finance City Index 2023) 

  1. Zurich, Switzerland
  2. Auckland, New Zealand
  3. Sydney, Australia
  4. Amsterdam, Netherlands
  5. New York, USA
  6. Perth, Australia
  7. Montréal, Canada
  8. London, United Kingdom
  9. Dublin, Ireland
  10. Miami, USA

Let Montréal shine 

Greater Montréal clearly has what it takes to be recognized as an international destination. As the economy is going green, our ecosystems are mobilized to position the metropolitan region as a prime location for investing, working and studying in innovation driven sectors. 

Here, companies have access to a wealth of cutting-edge expertise to develop solutions that contribute to decarbonizing the economy. Montréal stands out in a number of sectors, including electric transport, which is gaining ground with major projects such as the Réseau express métropolitain (REM), and sustainable aerospace where investment is soaring. 

Furthermore, Montréal offers an incomparable quality of life to its residents, and is renowned as a cosmopolitan, safe, affordable, and artistic city, as well as a foodie’s heaven. 

For a complete picture of our metropolitan region, discover the key factors of its success.

To read the full study and find out more about its methodology, click here.

The MI team: An asset to Greater Montréal 

At Montréal International, we dedicate ourselves to Greater Montréal’s economic success. As Community Manager, Chloé Warren-Garneau promotes Greater Montréal’s assets on MI’s social media channels, helping to raise our city’s profile.