All the steps

06 Recruiting talent

Employer branding

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In Québec, employer branding is a key component of a talent attraction strategy, no matter the industry.

Your employer brand is your brand image and your identity as an employer. It supports your business in good times and bad. And it embodies everything that makes you one of a kind, including your organization’s values, onboarding process, work environment, conditions of employment and commitment to work/life balance.

The benefits of a good employer brand

Being recognized as a great employer makes it easier to hire and retain talent. Here are some of the advantages of having a strong employer brand:

  • It reduces recruiting time (and related costs)
  • It helps you stand out within your industry
  • It is helpful in attracting top talent in your line of business
  • Helps you retain your best and brightest employees

Many businesses in Greater Montréal, particularly those in high-tech sectors such as IT, video games, VFX and aerospace, have built solid employer brands to showcase their value propositions to employees.

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Alexandre Lagarde

Vice President, Foreign Investments