Montréal studios unite to shine the light on the region’s creative industry in new video
In the days filled with Oscar frenzy, Montréal International is launching its own “blockbuster”: a unique new promotional video highlighting the scope of Montréal’s creative technological expertise. The goal? Raise the profile of Montréal techno-creative community that has created thousands of globally acclaimed works.
To promote this thriving creativity and the expertise of highly qualified specialists and artists, some twenty small, medium and large studios in Montréal pitched in. Have you ever thought of seeing Scooby Doo, Batgirl, Ezio Auditore (from Assassin’s Creed) and other iconic characters on the same screen? That’s the challenge Montréal International has taken on. Thanks to the enthusiastic response of participating studios, we can see them all in one video that uses well-known Montréal spots, such as the Olympic Stadium, Crescent Street or Old Montréal, as setting.
“Above all else, Montréal’s strength is its talent. Today, we would like to bring them out of the shadows,” said Stéphane Paquet, President and CEO, Montréal International. “We would also like to raise the profile of Montréal’s technological and creative industries, which are creating masterpieces and extremely cutting-edge projects. We are thus sending a clear message to foreign investors and international talent: Montréal is where it’s at.”
Over the years, Montréal’s animation, visual effects and video games studios have taken part in countless productions, including The Rise of Skywalker, Stranger Things, Jurassic World, Blade Runner 2049, 1917 et Tomb Raider.
KPMG’s research shows that in the last 10 years, employment in the city has increased on average by 8% in the video game industry and by 28% in visual effects. This tremendous growth positions Montréal among the Top 10 digital creativity hubs in the world. In 2021 alone, Montréal International has already accompanied investment projects for companies such as Amazon, Quantic Dream and Deck13.
To watch the video, produced by Rodeo FX and BLVD-MTL, and get all the details on the project and the opportunities the creative industry in Montréal represents, go to the dedicated webpage.