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I choose Montréal is making some noise for back to school!

September 7, 2018

While summer draws to an end and school starts, I choose Montréal (ICM), in partnership with the ministère de l’Immigration, de la Diversité et de l’Inclusion (MIDI), wants to raise its visibility among international students and get everyone talking about it!

Advertising campaign

Appearing on murals at various university campuses, in bus shelters near universities, on Facebook and Instagram, the new ICM promotional campaign, developed in collaboration with Substance Stratégies and Radiance agencies, invites students to find out about a customized toolbox that allows them to imagine a future in Montréal—including settling in the city after completing their studies.

As people tend to have so many questions when they arrive in a new city, I choose Montréal is offering to support international students throughout their journey. International students can learn all about life in Montréal, the immigration process and access to the job market.




Contest: VIP Weekend

ICM wants to share the pleasures of discovering Montréal by launching a contest exclusively for international students to offer four students a VIP Montréal experience.Do you know any students recently arrived in the city? Be sure to tell them about this contest!


Promotional video

As part of the promotional campaign, I choose Montréal has also created an information video on its program providing an overview of services available to students while they study in Montréal. Whether they be suggested activities, networking and recruitment activities or information sessions on the immigration process, ICM supports students as soon as they arrive, as well as during and after their studies.

– To learn more about I choose Montréal